Times have changed! Industries have changed. Suppliers have changed and retailers have changed. Some of the changes are significant and some are subtle, but all have an effect on business.

Manufacturers who once only were involved in marketing programs for retailers have become, in many instances, the competition. They not only make the merchandise, but are now distributing not only their own merchandise but related products as well and some are even trying to control retail. How do traditional distributors and retailers adapt to this new business model?

Customers have dramatically changed their buying habits in the last couple of decades. No longer does she trust the local retailer. The electronic revolution has changed her forever. Being more knowledgeable, shoppers know the kind service they deserve and won’t settle for less. She will travel many miles to seek expert advice, better selection, brand names and a sophisticated shopping environment. Moreover, the internet provides convenience, pricing and service heretofore not available and shoppers learn fast. Today less than 50% of sales take place at fixed locations.

Retailers in every industry are turning to retail merchandising groups in search of experts who can help them deliver the service consumers are demanding. In some industries, over 90% of the retailers are affiliated with merchandising groups. Manufacturers have had to adjust to this totally different marketplace. The sales and service skills required to compete in this marketplace for manufacturers, distributors and retailers are far more advanced. Warren Tyler is equipped to teach these more sophisticated skills at all levels to help you and your people thrive in this new marketplace.

Breaking News! Warren is now a columnist for National Flooring Trends. Read the story now in his latest newsletter.